Membership,
built to work.
Strategic and operating support for founders building high-value communities, memberships, and network-driven businesses.
Led membership growth, retention, and operations across WeWork, Chief, and Hampton — with 10+ years turning member experience into durable business infrastructure.
Contact meThe business behind the community.
Community alone doesn't make a membership business work.
It takes a clear value proposition, a member experience worth renewing, real acquisition and conversion systems, and operations disciplined enough to scale without losing what made it compelling in the first place.
I help founders build that infrastructure.
What I help build
Membership Strategy
Positioning, pricing, access, and the core member journey — the experience that makes membership worth joining and renewing.
Growth + Conversion
Application and qualification flows, sales process, referrals, and the CRM architecture behind them.
Member Experience + Retention
Onboarding, engagement rhythms, communications, and the rituals that turn members into long-term participants.
Operations + Infrastructure
Workflows, ownership, SOPs, and reporting that let the business grow without becoming fragile.
Launch + Fractional Leadership
For teams that need an operator, not another deck — I can build, launch, or run a membership function end to end.
Proof in the numbers
3% → 12% conversion.
55% → 80%+ monthly renewals.
At Hampton, improved MQL-to-customer conversion from 3% to 12% and helped move monthly renewals from 55% to more than 80% while scaling the membership business.
Have a membership concept, an early member base, or a business that's outgrown its own operations?
Let's talk — a 15-minute call is enough to know if it's a fit.
Email me