Membership Strategy + Operations

Membership,
built to work.

Strategic and operating support for founders building high-value communities, memberships, and network-driven businesses.

Led membership growth, retention, and operations across WeWork, Chief, and Hampton — with 10+ years turning member experience into durable business infrastructure.

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The business behind the community.

Community alone doesn't make a membership business work.

It takes a clear value proposition, a member experience worth renewing, real acquisition and conversion systems, and operations disciplined enough to scale without losing what made it compelling in the first place.

I help founders build that infrastructure.

What I help build

Membership Strategy

Positioning, pricing, access, and the core member journey — the experience that makes membership worth joining and renewing.

POSITIONING · PRICING · MEMBER JOURNEY

Growth + Conversion

Application and qualification flows, sales process, referrals, and the CRM architecture behind them.

APPLICATION FLOWS · CRM DESIGN · REFERRAL PROGRAMS

Member Experience + Retention

Onboarding, engagement rhythms, communications, and the rituals that turn members into long-term participants.

ONBOARDING · ENGAGEMENT · RETENTION

Operations + Infrastructure

Workflows, ownership, SOPs, and reporting that let the business grow without becoming fragile.

WORKFLOWS · SOPs · REPORTING

Launch + Fractional Leadership

For teams that need an operator, not another deck — I can build, launch, or run a membership function end to end.

LAUNCH PLANNING · TEAM STRUCTURE · FRACTIONAL LEADERSHIP

Proof in the numbers

3% → 12% conversion.
55% → 80%+ monthly renewals.

At Hampton, improved MQL-to-customer conversion from 3% to 12% and helped move monthly renewals from 55% to more than 80% while scaling the membership business.

Have a membership concept, an early member base, or a business that's outgrown its own operations?

Let's talk — a 15-minute call is enough to know if it's a fit.

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